The Original Design

The Big O Key Ring was designed to be just as functional and utilitarian as a jailor key ring, but cuter, and way more comfortable. We made it large enough to slide above our jewelry to give us a hand free for the many things we juggled each day.  We kicked off our collection with a buttery soft leather O Ring in 5 colors.  Our Big O Key Ring couldn't have just plain color names, so we launched with Yes Yellow, Peacock, I Scream Pink, Mind-Blowing Blue and Take Me Tangerine.  Naming colors and our products remains one of our favorite things to do! 

The Frenzy 

As it turns out, other women outside of our inner circle could benefit from our O Ring solution. At the end of 2012, we sold out of all our stock in less than two months. We doubled down and ordered thousands more. The Oventure train was leaving the station, and we were on it. 

 The evOlution

It wasn't until later that we realized that the Big O Key Ring was way more than an oversized bracelet keyring..it was a central, well-rounded hub to keep women's essentials (and sanity) in check and in reach at all times.  We made a new and improved Big O Key Ring and we designed a signature locking clasp that was both insanely secure and still easy to click open (aka nail-friendly).  Whatever women wanted to carry around everyday - keys, credit cards, phones, glasses, lipgloss you name it- could be easily and securely attached to their beloved Big O.